Cash x Infinity Ward

Been enjoying the new multiplayer maps for COD 4 and very good they are too. I sit on the fence when it comes to whether this type of content should require us to cough up more of our hard earned. The new levels are great fun to play especially Creek and Chinatown but should they have come free or not? Activision execs are probably bathing in swimming pools of cash right now following massive sales of the game so a little something in return that doesn't require paying out? Still, I am a mug so I paid up my readies on the spot. Sucker!
Stretching the truth
Amusing promotional poster fell out of yesterdays MCV courtesy of Future. No company on the earth can spin lousy figures quite like the muppets down in Bath. Every year when their circs drop you can expect to hear a statement that in turn celebrates the last 12 months as their best ever. What sort of calculator do they use over there? Back to the poster. Dotted around the usual sterile design that we have come to expect from the masters of medical journal design is a collection of figures that's meant to impress. When your own numbers are laughably low you need to do something desperate to spin things back in your favour. I know! Lets show hardware installed base figures! Genius! What about that mythical mag term known as reach? This is publisher favourite that implies that each magazine sold is read by your family and your 400 mates who then rush out to buy software because your advert was on back cover. Huzzah! All that is left to do is to add a little bit of door-to-door speel from Future ging Binns about slow growth and attach rates to cover things up further. Superb! I am booking my ad slot now and I don't even have a game to push!