Friday, 11 January 2008

Saddle 'em up

Covermounted gimmicks were so easy for Emap mags. We did not have to worry about DVD trailers or DS case decals or repackaged content in a cardboard folder. We just had to give the readers anything with Street Fighter on it! This particular freebie was a splendid editorial effort to push the Sega Turbo Edition and make use of the great art we always managed to wangle from Capcoms coin-op dude. Cannot remember his name but we would meet every now and then outside the Electrocoin test center near Goodge Street and wax lyrical about arcade stuff. One such time had us staring at a Fatal Fury poster on the door and he launched into a tirade on SNK artwork and how bad it was. The artist in question was Shinkiro and I was a big admirer of his drawings for Fury and KoF etc. Shinkiro actually went on to work for Capcom when SNK went bankrupt back in the day!

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